Amazon SEO & Ranking

Ranking

Squat N Go - Top Ranked Amazon Product

Case Study: Organic Ranking Strategies vs. Paid Advertising for Squat N Go

Client Background:
Squat N Go, a brand specializing in bathroom solutions for ergonomic health, approached MarketplaceModel to expand its sales on Amazon while minimizing reliance on paid advertising. With a focus on sustainable growth, Squat N Go aimed to improve the organic ranking of its core products, including its popular toilet stools, to build visibility and drive sales more efficiently.

Objective:

The primary objective was to boost Squat N Go’s organic search rankings on Amazon, especially for key terms related to health benefits, posture improvement, and bathroom accessories. The goal was to increase visibility, drive more organic traffic, and create a stronger foothold in the marketplace—without overspending on Amazon PPC campaigns.

Strategy:

MarketplaceModel implemented an organic ranking strategy specifically designed for Squat N Go’s product niche:

  1. Keyword Optimization and Listing Enhancement:
    The team conducted in-depth keyword research to identify high-impact keywords like “toilet stool,” “bathroom posture,” “ergonomic toilet solution,” and “poop stool.” Both high-volume and niche long-tail keywords (e.g., “toilet stool for better posture” and “stool for bathroom health”) were strategically integrated into product titles, bullet points, descriptions, and backend search terms to improve organic reach.

    To enhance conversions, A+ Content was developed for Squat N Go’s product detail pages. The content included infographics that explained the health benefits of using their stools, detailed product images, and user testimonials that appealed to health-conscious buyers. This helped not only with SEO but also with convincing customers of the product’s unique value proposition.

  2. Review Generation and Social Proof:
    Understanding the importance of social proof, we implemented a review generation strategy using Amazon’s Vine Program and post-purchase follow-up emails. This led to a steady increase in positive reviews, which bolstered the product’s credibility and improved click-through and conversion rates. These metrics, in turn, helped to elevate the product’s organic ranking.

  3. Sales Velocity through External Traffic and Partnerships:
    Since sales velocity is a major factor in Amazon’s algorithm, we focused on driving consistent, external traffic to Squat N Go listings. We partnered with health and wellness influencers to promote the product, driving traffic from social media directly to Amazon. Additionally, an email marketing campaign targeting existing customers was used to encourage repeat purchases and word-of-mouth referrals. This approach helped boost organic sales, signaled demand to Amazon’s algorithm, and supported organic ranking.

Results:

Over the span of three months, Squat N Go saw measurable growth in organic ranking, traffic, and sales on Amazon. Key metrics include:

  • Organic Search Ranking Improvement: The main product achieved a page 1 ranking for primary keywords such as “toilet stool” and “bathroom posture,” leading to an increase in organic traffic and visibility.

  • Revenue Growth: Monthly revenue grew by 40%, with nearly all growth coming from organic sales.

  • Ad Spend Reduction: Squat N Go was able to reduce Amazon PPC budget by 60% while maintaining its sales momentum, resulting in higher profit margins.

  • Conversion Rate Increase: Optimized listings and compelling A+ Content led to a 25% boost in conversion rates, as more customers were convinced of the product’s health benefits.

Conclusion:

This case study illustrates the value of organic ranking strategies for a niche health brand like Squat N Go. Unlike paid advertising, which can be costly and inconsistent, organic strategies provide sustainable growth and improve profitability by building lasting visibility. By focusing on keyword optimization, leveraging social proof, and driving external traffic, Squat N Go was able to establish a strong presence on Amazon, resulting in long-term benefits for brand equity and customer loyalty. This approach offers a powerful roadmap for brands seeking efficient and sustainable Amazon growth.